We've all experienced it.
You call a client or supplier and are put on-hold.
And then you're left to wait in silence.
You begin to wonder whether they've forgotten about you.
Then you suspect you may have been cut off.
Frustration sets in. Then annoyance.
Finally, after what seems like an eternity but is probably less than 30 seconds, you hang up.
Not a pleasant experience, is it?
So, what do your callers hear on hold?
Let's look at the facts.
70% of business callers are placed on hold
80% of callers placed on-hold in silence hang up within 30 seconds
Callers listening to on hold messages are 50% less likely to hang up
Why not just play music on hold?
Put it this way: would you be happy just playing a piece of music with no voiceover on a radio commercial?
On-hold time is FREE advertising airtime
What's more, a soothing piece of music allows the mind to 'switch off', and, from a marketing point of view, that can be dangerous.
It can leave your caller vulnerable to doubt, hesitation and second thoughts…
……'maybe that other company did offer a better deal?………..'
You need to keep your callers focused on their call…and on you.
That's why Sound On Hold makes sound marketing sense.
How can you afford to miss an opportunity like this!
Use on-hold time to…
- Reassure callers that they haven't been forgotten
- Promote your products and services
- Tell them about your opening times and how to reach you
- Advertise special offers and promotions
- Give a brief history of your company
- Enhance your corporate image
- Highlight new products and services
- Reduce caller frustration and 'hang-ups'
- Establish a "one-to-one" relationship
- Update customers on the latest company or industry news
- Develop cross marketing opportunities
- Entertain them with useful hints and tips or fun trivia
- Reinforce your current advertising campaign
- Incorporate frequently asked questions
…you get the idea!
On hold messaging is a powerful marketing tool…and Sound On Hold can help your business to make the most of it.
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