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How would my company benefit from on hold marketing?
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Every time you put a caller on hold to listen to music or, worse, silence, you are wasting a prime marketing opportunity. Sound On Hold messages keep your callers informed and interested, thereby reducing caller frustration and 'hang-ups' and increasing awareness of your business, products and services. Click here for some ideas on how your business could benefit from Sound On Hold
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Why should I choose Sound On Hold? |
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With Sound On Hold there are no contracts and no commitments.
Sound On Hold isn't a telecom company offering on-hold messaging as a sideline. We're a marketing communications company fully committed to exploiting the concept and creativity of on-hold messaging as a unique and powerful marketing tool. |
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Who writes the scripts? |
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We do! We consult closely with you on what you want to say to your callers on hold. This consultation, combined with any additional information from your website, brochures, leaflets or catalogues, enables us to create our marketing brief. Our scriptwriters then translate this brief into compelling copy and present it to you for approval. |
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What about the music…? |
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The music background should enhance the image of your business and the style of your messages. Corporate or contemporary? Lively or laid-back?….we can make suggestions, but really the choice is yours. We've a whole library of music tracks to choose from. And there's no need to worry about music licensing costs. None of the standard tracks used by Sound On Hold requires a PRS or PPL licence. |
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…….and voice? |
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Again, it's important that the voice-over reflects your company's image. Male or Female. Young or Mature. Corporate or Friendly. As with the music, we'll make suggestions but the final choice is down to you. All our voice-overs are experienced professionals and many are heard regularly on TV and radio. |
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How often would I need to change the messages? |
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There is no commitment to change them at specific intervals, so really it's up to you. Obviously, messages that are seasonal (eg Christmas, Easter) or time-sensitive (eg special offers, exhibitions, events) will have a far shorter life than messages containing more general information such as opening hours, directions, website address etc To maintain caller interest, we recommend refreshing your on hold marketing campaigns (with new scripts, music or voices) every 8 to 12 weeks. |
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What do I do now? |
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Whether you wish to compare our service with your current on hold messaging supplier or you are new to on hold marketing, pick up the phone and call us on 0870 165 1323 to find out what Sound On Hold can do for you. |
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